From expensive, low-performing ads to a funnel that actually books trial classes
in Argentina
How We Helped a Coding School
1
was being wasted on low-quality leads
We needed real engagement
Ad budget
≠
Traffic ≠ Students
The Problem
Leads lacked interest
and rarely booked classes
2
- Analyzed what visuals parents in Argentina actually respond to
- Switched to photos of kids coding, game characters, and local cues
- Short, interactive quiz
- Ends with free trial class signup
- Captures contact info while keeping it fun
- Set up funnel tracking
- Spotted drop-off points
- Optimized conversion journey
Creative Audit
Quiz Funnel Instead of a Page
Actionable Analytics
What We Did
Our 3-Step Fix
3
leads
per qualified lead
per lead
total ad spend
(21 Days)
Campaign Results
$1.80
of leads were qualified
$1.41
$525
371
78%
4
From visuals to funnel logic, everything was aligned with how local parents think, search, and decide. The process felt intuitive and relatable — that’s what changed everything
“We didn’t just change the cover — we reimagined the whole experience”
Why It Worked
We’ll analyze your funnel and show you where to start – no commitment
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